“Always write as if speaking to a 6 year old.”
We don’t write to show the world how smart we are. We write to communicate.
Cave people had limited vocabulary, but they weren’t dumb.
They had a deep instinctual drive that made them one of the most dangerous animals on the planet.
Despite all our fancy clothes and amazing board rooms, we are basically cave people.
We want to get more food. Get better tools. Find love. Enjoy our life.
Write to be understood. Write as if talking to a 6 year old.
#copywriting
