LinkedIn Creators, don’t make this mistake.
When you walk down the street, do you go into every store?
Of course not.
And you only buy from stores that have what you need.
I struggled with niching down because I have so much I want to say about so many things.
That makes for a general and diluted audience.
If you want to build a high-quality audience, then write directly to them and nobody else.
Become the go to subject matter expert they want to see in their feed.
And that’s how you’ll grow your audience.