The sole(soul) goal of copywriting is to connect and persuade others, to get them to do what you want.
You do that by showing them that their goals align with yours, in words that are so easy to understand that they don’t even think about it.
Your words should be “smooth as butter.”
If they don’t “just get it” then you fail.
I know. It’s hard. That’s why its a profession.
So, what do you want?
To persuade others to take action
To advance your career
To work faster so you have more family time
To free yourself from wage slavery
To buy a new house or upgrade your current one
To make an offer so good they feel stupid saying “no”
To make a VSL that site visitors can’t resist
To save the Elephants/Tigers/Monarchs from extinction
To take care of your family and put your kids through school
To write words they’ll read in two thousand years
To make a dent in the Universe
To tell the story that spreads like wildfire and saves us all from ourselves
To create an ad campaign that quadruples your investment
To teach others the secrets of sucess
Want to change your life?
Copywriting is the key.
So follow me for more copywriting tips every day and I’ll help you practice The Craft.