Give Your Writing The Power of a One Inch Punch – The Rule of One

The Rule of One is like a one-inch punch.

Friends, Bruce Lee’s famous one-inch punch could send a person flying backward 10 feet. How?

He channeled all his energy into a teeny tiny area.

Here’s how you do that with your copywriting. Focus on:

One Big Idea – Tell them something mindblowing.
One Reader – Target one very, very, very specific person.
One Promise – What can you offer them that they can’t refuse?
One Call to Action – Do you want them to call, buy, subscribe?

Eliminate distractions.


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