The Rule of One is like a one-inch punch.
Friends, Bruce Lee’s famous one-inch punch could send a person flying backward 10 feet. How?
He channeled all his energy into a teeny tiny area.
Here’s how you do that with your copywriting. Focus on:
One Big Idea – Tell them something mindblowing.
One Reader – Target one very, very, very specific person.
One Promise – What can you offer them that they can’t refuse?
One Call to Action – Do you want them to call, buy, subscribe?