DONOVAN RITTENBACH, M.A.

donovan@donovanrittenbach.com • (510) 684-6997• InstaLinkedIn

Web Producer

Marketing Magician Creates Magical Moments

Web developer and videographer with 20+ years experience building relationships between companies and audiences.

Areas of Expertise

Guerrilla Marketing | Usability | Information Architecture | Systems Administration | U/X Design | Project Management | Site Design

Adobe Photoshop, Bridge, Lightroom, After Effects, Cinema 4D, Premiere, HTML 5, CSS, PHP, MySQL, JQuery, Linux, Unix, WordPress

Career Accomplishments

  • Changed school culture resulting in building of a new science center and national award.
  • Built YouTube Channel with 1,300+ videos and 23k minutes watch time/month.
  • Raised the conversion of GA ticket sales at California Academy of Sciences from 11% to 54%

Professional Experience

Bishop O’Dowd High School, Oakland, CA, 2010 – Oct 2019

Videographer/Web Manager

Managed WordPress news and marketing site for Oakland Magazine’s Best Private High School in East Bay.

  • Created key marketing and admissions mini-docs. These influence pieces were instrumental in tripling admissions applications and raised $5M.
  • I operated in most production roles including scouting, casting, interviewing, scriptwriting, DSLR photography, drone work, B-roll acquisition, editing, audio production, color correction, and distribution.
  • Ran weekly WordPress news blog for nine years covering athletics, environment, culture, and entertainment. Shot key visual assets used in stories and marketing collateral.
  • Built a YouTube channel with 1,300+ video stories, and 23k minutes of watch time/month. Maintained 60TB photo and video archive.

California Academy of Sciences, Oakland, CA, 2006-2010

Web Manager

  • Web Manager for 20,000-page site with 3M unique visitors and 10M page views per year.
  • Configured and maintained/supported 17 WordPress blogs.
  • Raised conversion of GA ticket sales from 11% to 54%.

Web App Guru, CA, 2001 – 2006

Owner
Custom web app development and hosting service.

SKILLS

  • Expert knowledge of Adobe Photoshop, Bridge, Lightroom, After Effects, and Premiere.
  • Innovative problem-solver strategically optimizes workflow.
  • Task-based usability testing, information architecture, HTML, and CSS.
  • Intermediate knowledge of PHP, MySQL, and JQuery.
  • Photographer/videographer creates magical marketing moments.

Education

M.A. in Multimedia, California State University East Bay, First M.A. Multimedia class in the world
B.A. in Psychology, Education Option, California State University East Bay