What I’D Do Different: Peninsula Open Space Trust Email Signup Page

Peninsula Open Space Trust protects more than 80,000 acres in the Bay Area. This is their current email signup page:

The POST Hiking Guide is their most popular communication piece.

People care about the outdoors because they want to get exercise, go on picnics, see wildlife or find  spectular vistas.

I propose they change the format to focus more on activities people want to do.

I believe this benefits focused approach would increase their email signups.

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