I’m out of peanut butter, and need some milk. I open the Amazon app.
I need to find coffee and am looking for a place nearby to buy some wakey wakey juice.
These are windows of opportunity Google’s Sridhar Ramaswamy pointed out. They are when people reflexively turn to a device – to act on a need to learn something, do something, discover something, watch something, or buy something.
These moments can be broken down into:
I want to know.
I want to do.
I want to go.
I want to buy.
Timing is everything.
How can you be there when your customer needs you?
Hint: That’s what Google’s Adwords AI is geared to do.
How do you say exactly what they need to know?
Hint: That’s what copywriting is for.