Micro Moments

I’m out of peanut butter, and need some milk. I open the Amazon app.

I need to find coffee and am looking for a place nearby to buy some wakey wakey juice.

These are windows of opportunity Google’s Sridhar Ramaswamy pointed out. They are when people reflexively turn to a device – to act on a need to learn something, do something, discover something, watch something, or buy something.

These moments can be broken down into:
I want to know.
I want to do.
I want to go.
I want to buy.

Timing is everything.

How can you be there when your customer needs you?
Hint: That’s what Google’s Adwords AI is geared to do.

How do you say exactly what they need to know?
Hint: That’s what copywriting is for.

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