Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs.
Fascinate means “to bewitch.”
I’ve hidden my “light under a bushel” for far too long. I hid to blend and belong. That’s what shapeshifters do.
Like superheroes, they put on a disguise so they can live in the “normal” world.
Dare to be who you are. The more authentic you are, the happier you’ll be and the more fascinating you’ll become.
