How to Be a Fascinating Copywriter

Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs.

Fascinate means “to bewitch.”

I’ve hidden my “light under a bushel” for far too long. I hid to blend and belong. That’s what shapeshifters do.

Like superheroes, they put on a disguise so they can live in the “normal” world.

Dare to be who you are. The more authentic you are, the happier you’ll be and the more fascinating you’ll become.


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