How Great Copywriting Feels – If You Don’t Feel This Way, It’s Not Great Copy

This is what it feels like to be at the end of fantastic copywriting. 

You can feel it in your bones. You know they have you in their sights and are about to nail you because they clearly got your number.

You’ve been hooked. You’re under their spell and can’t stop reading.

You’re being pulled down the Slippery Slope. The words just flow, and every sentence punches your buttons: Curiosity, fear, hope, nostalgia, greed, envy, pride…but never disrespect. 

They’re telling you a great story that promises to reveal a secret treasure. 

Maybe it’s better health. 

Maybe it’s secret knowledge from top experts.

Maybe it’s an end to financial woes. 

Maybe it’s the end of physical pain or,

the return of youthful beauty. 

Whatever it is, you want it, but don’t have it.

And now that you know where to find it,

you gotta have it.

If you raise an objection, they address it, as if reading your mind.

Their bold statements stoke the fire of your curiosity until it becomes unbearable. 

You know this is going to cost a lot of money, and dread the price. Then they start saying all the right words and your anxiety melts.

The next thing you know, this isn’t expensive. This is a steal!

You’re getting so much value and it’s all risk-free! 

Damn, they have a good offer. I would feel stupid saying no.

The next thing you know you’re buying, and you’re on your way to a better life.

If you want somebody who can write like this, 

or want to be somebody who can write like this, 

then follow me and ding my bell. 

I promise to do everything I can to help you write the words that help you find success in 2023.

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