Creating these posts take time, so I stick them on my website and use them in my newsletter.
If you publish something once, it becomes a piece of SEO content. That content could drive traffic for years to come.
After you craft a social media post, don’t forget to save it. If it’s good you can repost later since people probably missed in in the churn. This will save you a lot of time coming up with new stuff.
Play the long game of content dev.
On those days when you don’t have time to write new stuff(which takes a ton of effort), you can reuse the old stuff.