1147 Park Ave, Alameda, CA 94501 | 510.684.6997 | | LinkedIn

Web Content Manager

Copywriter | Solution Builder  | Project Manager

Creative and multi-disciplinary Digital Marketer offering 15+ year’s success across marketing, web design, content production & management. Uniquely & equally adept at creating content & building the digital infrastructure to share it, enabling creation of seamless digital marketing campaigns, generating a 316% increase in leads and $1.77M in revenue opportunities. Bring hands-on experience establishing digital marketing departments, strategy, & processes from scratch to enhance existing operations. Leverage growth mindset and insatiable drive to optimize systems to evolve marketing and content generation to turn visions into realities, while leading small agile teams (up to 6).

Digital Marketing | Demand Generation | Lead Generation | Content Creation | Project Management | Copywriting | Videography | Usability | Mac | YouTube | Adobe Creative Suite: ​​Premiere, AE, Audition, Photoshop | Google Suite |  Slack | Trello |  Pardot | Google Analytics | HTML | CSS | Spanish (verbal)


ALLIED CONSTRUCTION SERVICES | Livermore, CA                                                                     2020 – present

Commercial roofing & construction services company (2nd largest veteran-owned business in Bay Area). ~$11M annual revenue | ~93 employees

Digital Marketing Manager

Hired to build digital marketing department, create, & implement B2B marketing strategy, processes, & infrastructure from scratch, focusing on LinkedIn & SEM. Spearhead lead-generation in market with low search volume keywords and 20-year product buy-cycle. Copywrite social media posts, video scripts, articles, email campaigns, web pages & Google ads. Optimized SEO & PPC. Administer Salesforce and nurture leads with Pardot email campaigns. Report to President.

  • Generated $1.8M in highly qualified leads (Q4 2021) by crafting new marketing strategy (launched Q1), assembling & managing remote team of writers, consultants, & 4 agencies to optimize SEO, PPC, & expand reach on LinkedIn (grew company followers 281%). Built email nurturing campaigns in Pardot.
    • Designed, built, wrote all copy, & optimized company WordPress site that directly captured interested prospective customer and led to $1.1M contract.
    • Improved site KPIs including increasing home page visit time 4X and average time on site 2X.
    • Used MOZ, Ahrefs, Google Analytics and Google Search Console to optimize SEO rank.
    • Developed and implemented content marketing strategy. Copywrote and edited educational or lead generating articles, web pages, ads, video scripts, posts, landing pages, and social media posts, and email campaigns. Tested and tracked content effectiveness.
    • Shot and edited mini-commercials highlighting job progress/completion to generate content for social media.
  • Spiked lead volume 316% in 3 months, yielding $1.77M in bid opportunities by identifying, interviewing 7 agencies, & collaborating with chosen specialist with properly trained Google Adwords AI to convert commercial instead of residential leads.
  • Elevated sales team’s close rate from 13% to 28% and cut proposal creation time 72% (2hrs to 30mins) by securing and partnering with PPC vendor to create new proposal generation system and training sales team on use.

BISHOP O’DOWD HIGH SCHOOL | Oakland, CA                                                                          2009 – 2019

Top 5 Bay Area private school nationally renowned for its athletics program. ~$6M annual revenue | 120 employees

Web Manager & Videographer

Hired to revamp school’s digital presence and rebuild website to help turnaround all-time low admissions and increase donations. Helped evolve reputation beyond sports to also being known for environmental science by identifying key marketing differentiator. Supported 12+ departments to create and manage content on active 1,500 page WordPress marketing & blog website. Continually refined site user experience. Developed e-commerce system to process $750k payments per year. Managed 2-7 staff and agency partners. Reported to President & Head of Development.

  • Boosted applications 3X, achieving max class sizes within 2-years post-launch, by revamping school website, scripting and producing compelling high-quality promo movie which served as cornerstone of primary marketing events and was posted on school’s YouTube channel.
    • Delivered website redesign on time (within 6 months) and under budget in time for new admissions season.
    • Movie helped turn around tarnished image of private Catholic school education amidst climate of significant scandal related to the broader Catholic church. Reversed lost ground in recruitment to top rival private schools.
    • Recruited and supervised 7-person film crew to shoot footage featuring various student archetypes, faculty interviews, & spotlights on diversity of activities and academic pursuits while embodying school values.
  • Engineered website rebuild, saving $300K on development costs by building hybrid WordPress/PHP/MySQL system that cut production time by 75%. Partnered with 19+ departments to create & curate high volume of quality content.
  • Helped raise an average of $250-300K at annual gala by co-creating concepts, and personally shooting & editing unique series of annual videos highlighting the benefits experienced by students receiving financial aid.
    • Videos were also repackaged to be shown to donors, helping to raise $4M for new environmental science center.
  • Grew Average Time on Page from 1 to 3 minutes and generated ~4K-hours/month of watch time for homepage & YouTube channel respectively, by creating streamlined content publishing system enabling same-day web updates for events. Rich and continually refreshed content created strong word-of-mouth buzz surrounding school’s activities.
  • Inspired and influenced school leadership to focus on underappreciated campus feature as marketing differentiator by regularly photographing and featuring it on website home page and directly engaging school President.
    • School ultimately built $4.1M platinum LEED Environmental Science center situated next to campus pond that I had been promoting. Credited with being instrumental in the success of the development of that campus feature.

CALIFORNIA ACADEMY of SCIENCES | San Francisco, CA                                                             2005 – 2009

Top 2 Californian science museum attracting ~3M unique visitors per year. $20M annual revenue | 140 employees

Web Manager

Hired to redesign, develop, & manage content on 20K-page site with ~10M annual page views. Supported 17 WordPress blogs and worked across 24 departments. Managed 4 direct reports. Reported to Director of

  • Boosted ticket sales 57% by redesigning ticket checkout user interface (UI) using HTML, CSS, & PHP, and refining purchasing user experience (UX), thereby reducing shopping cart abandonment due to customer frustration caused by previously confusing purchase process.
  • Project managed build/launch of new website to coincide with launch of newly constructed CalAcademy building by vetting vendors and partnering with marketing manager through all phases of planning, design, & development.
    • Rescued on-time website launch from vendors falling behind schedule by taking outside-the-box decisions like hand-coding PHP files, eschewing using a CMS, & limiting initial development to 60 core pages.
  • Built network of 17 blogs enabling 21 science departments to easily share their stories with the world, including training department heads/staff on updating blog content.


Master of Arts (MA), Multimedia (1st Multimedia Master’s class in the world) | CSU East Bay

Bachelor of Arts (BA), Psychology | CSU East Bay

Part 107 Drone Pilot | FAA                                                                                                       10/21

Moz Technical SEO |                                                                                               08/20

Copywriting Course |                                                                      12/21


Toastmaster | Member                                                                                                             2020 – present

Oakland Magic Circle | Videographer & Web Manager                                                         2016 – present