Spelling. We barely think about that word, but we should.
The words we spell, and the order in which we spell them, have incredible power.
- Customers stay or leave your web page, because of the words you choose.
- A bad review can cost tens of thousands of dollars in lost business.
- Fail to tell the customer how you can fix their problems, and your business will suffer.
Every word you write can bring success or failure.
Nobody knows this better than copywriters. That’s why we craft before we cast.