Sounds bonkers, but it’s not.
That’s what my landing page has done for a prominent Bay Area construction company.
Anyhow, that’s copywriting in a nutshell. Wanna discuss your copywriting project? Call me.
Too soon? I get it. Keep reading.
David Ogilvy, the father of modern advertising, said, “Copywriting is salesmanship.”
He knew all ads are copies of your top-performing salesperson. He used them to sell hundreds of millions of dollars across multiple marketing channels. How?
He used “The Classics” with a twist. Here they are:
Grab attention with “Ogilvy’s killer creative.”
Sell them something they’ll pay handsomely for that gets them more money, power, or prestige.
Make them an offer they can’t refuse.
Deliver it directly to people most likely to care.
Rinse and repeat.
Sixty years later, the game’s more complex, but the basic idea is the same.
Your customer is walking across a yawning chasm. They could fall at any moment.
Who is guiding them from social media to email to your web page to a phone call?
Your top notch salesperson who sells for you all day, every day, for years on end.
So what are you waiting for? Not sure if “I’m THE ONE?”
Follow me on LinkedIn for more killer content.
Ready to talk? Here’s my calendar and your consultation is free.
There is no obligation or pressure, and I guarantee it will be time well spent.
Or I’ll give you your money back. ;o)