The Rule of Three

There are certain things that just work. The rule of threes is one of them. Three is the smallest number of elements required to make a pattern and that makes them more memorable. If you use it, your communications will have a greater impact. Three is simple enough for anybody to remember, so marketers use […]

Key Elements of Storytelling

Being able to tell a good story is critical, especially if you are a leader. A surprising number of leaders don’t know that if you want people to forget, tell them a fact. If you want them to remember, tell them a story. Let’s look at an example that has essential ingredients you find in […]

Magic Word: Spelling

I am going to cast a spell on you. It will shift your perspective and change how you think about the innocuous word “spelling” and change how much you value the art of writing. Every time you write something and share it, you are casting a spell. Literally. People cast hundreds of millions of spells […]