Why They Buy Deep Dive

Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines, emails, landing pages, pitch decks, or ads, do this: Step 1) Answer all the questions in my free “Why They Buy” Deep Dive. (See the link in the comments.) Use real-world […]

Unseen Forces – How to Tap the Lizard Brain to Get Them To Buy

Unseen forces. They’re everywhere. Literally. 95% of your mind is subconscious. This is where you find the deep primal impulses that drive your life. In the 2000s, half of all Fortune 100 companies hired Clotaire Rapaille, author of “The Culture Code.” Why? To tap the 400 million old reptilian brain, the final decision maker. Based on his […]

Each Piece of Content Is an Piece of Virtual Real Estate

Creating these posts take time, so I stick them on my website and use them in my newsletter. If you publish something once, it becomes a piece of SEO content. That content could drive traffic for years to come. After you craft a social media post, don’t forget to save it. If it’s good you […]

How to Be a Fascinating Copywriter

Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs. Fascinate means “to bewitch.” I’ve hidden my “light under a bushel” for far too long. I hid to blend and belong. That’s what shapeshifters do. Like superheroes, they put on a disguise so they can live in the “normal” world. Dare to be who you are. […]

Simplicity Isn’t Simple

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci It’s easy to write a lot of words to explain something to a smart person. The true measure of the mastery of your craft is when you write a few words that can explain the same thing to a 2nd grader. Strive to write with the […]

Compete With Yourself To Achieve Great Things

Compete with yourself to achieve great things. I won National Novel Writing Month 7 years in a row.  All I had to do was write 50,000 words during November. This taught me an unrelenting discipline, and to stay ahead of the curve. If I just wrote 1,500 words a day, I’d stay on track. If […]

It Is In Giving That We Receive – An Unusual Perspective

I posted 250 days in a row on LinkedIn and Twitter and I learned it is in giving that you receive. But not in the way you think. At 30/post, I’ve spent 125 hours crafting my posts. That means I gave 3 forty hour work weeks back to the community. What did I receive? Feedback and […]

The 7 Deadly Sins are a Writers Best Friend

You should have seen that Black Beauty. Her curves were irresistible. You could sense her power chomping at the bit. I couldn’t take my eyes off that BMW i7. Greed. Sloth. Gluttony. Envy. Wrath. Pride. Lust. Also known as the capital vices or cardinal sins. Wow that’s good stuff. These are why we buy. They’re […]

It’s Not Copywriting. It’s Copy Assembly.

Copy isn’t written. It’s assembled. So said Gene Schwartz, one of the most famous copywriters ever. What did he mean? He would research the heck out of his product, getting any information he could from any place available. And then he’d write his copy in an hour or two. How could he do that? Because […]

Magic Pomodoro Altar – Destiny

You’ve heard of the Pomodoro Technique. It’s a method of time boxing and monotasking in which you focus on doing just one thing at a time to completion. Then you track the time. I’ve done it almost every day for the past 1265 days (3 1/2 years). But I made my own twist (so to […]