Bay Area Copywriters – It’s New Word Wednesday – Anaphora

Dear Word Mavens, I have a scrumptious treat for you. Words are keys to moving the world. You didn’t know this word, but now you will and it will open up new and powerful possibilities. Imagine me reaching into my red toolbox and pulling out a bright shiny new word.  This word helped a church raise […]

Sell the Ticket, Not the Destination Using Gary Halbert’s Future Pacing

Fellow Copywriters, Gary Halbert was one of the great copywriters. He “gave away” a fool proof system for winning at blackjack.  His whole sales letter was about how this was guaranteed to help you win big.   All you had to do was send in a couple of bucks, and get on his mailing list. Then […]

The Four Forces Matrix is the First Step in Creating Your Content Strategy

Copywriters, the “Four Forces Matrix” will dimensionalize the key reasons why your customer will buy your product/service, or not.  Ideally, your customer could give you these answers, but often these questions or concerns are subconscious.  Let’s deep dive into your customer’s mindset and the motivational forces that drive them. Open up a spreadsheet.  Create a […]

Jodorowsky’s “Tron” Proves Technomagic Is Real

“Any sufficiently evolved technology is indistinguishable from magic.” – Arthur C Clarke First, there was fire. Then writing. Electricity. The steam engine. Computers. These are some of the biggest landmarks in the history of technology. As innovations, they fundamentally changed our world. Last year we passed another massive landmark on the path of civilization. The above […]

When You Write For Everybody, You Connect to Nobody. Speak to Your Niche.

LinkedIn Creators, don’t make this mistake. When you walk down the street, do you go into every store? Of course not. And you only buy from stores that have what you need. I struggled with niching down because I have so much I want to say about so many things. That makes for a general […]

What’s the Sole(Soul) Goal of Copywriting?

The sole(soul) goal of copywriting is to connect and persuade others, to get them to do what you want.  You do that by showing them that their goals align with yours, in words that are so easy to understand that they don’t even think about it. Your words should be “smooth as butter.” If they […]

AI is Technomagical. ChatGPT and MidJourney are Just the Beginning of the Next Tech Revolution

“Any sufficiently evolved technology is indistinguishable from magic.” –Arthur C Clarke First there was fire. Then writing. Electricity. The steam engine. Computers.  These are some of the biggest landmarks in the history of technology.  As innovations they fundamentally changed our world. Last year we passed another massive landmark on the path of civilization.  Many of […]

How to Use ChatGPT to Analyze Your Audience Keywords And Talk Like a CEO

I’m going to share a killer AI query that will give your copy an edge. But first… Successful writers use the words their audience use. I did a word cloud of a post by Chris Walker, a successful LinkedIn personality and CEO. The other is by a fellow copywriter. Guess which word cloud is the […]

Unseen Forces – How to Tap the Lizard Brain to Get Them To Buy

Unseen forces. They’re everywhere. Literally. 95% of your mind is subconscious. This is where you find the deep primal impulses that drive your life. In the 2000s, half of all Fortune 100 companies hired Clotaire Rapaille, author of “The Culture Code.” Why? To tap the 400 million old reptilian brain, the final decision maker. Based on his […]