Step By Step Guide – How To Build Your Sales Funnel and Content Engine
Your sales funnel is a marketing puzzle. Here are all the pieces you need to build a comprehensive buyer funnel. Please note: Your customer is going to make a buy decision before they speak with you. 1) Buyer Analysis – Your pro copywriter will guide you through this process. A) Analyze high-quality testimonials and reviews […]
Why They Buy Deep Dive
Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines, emails, landing pages, pitch decks, or ads, do this: Step 1) Answer all the questions in my free “Why They Buy” Deep Dive. (See the link in the comments.) Use real-world […]
How Great Copywriting Feels – If You Don’t Feel This Way, It’s Not Great Copy
This is what it feels like to be at the end of fantastic copywriting. You can feel it in your bones. You know they have you in their sights and are about to nail you because they clearly got your number. You’ve been hooked. You’re under their spell and can’t stop reading. You’re being pulled […]
I’ve Revolutionized the Business Card With My New Design
Dear Marketing Mavens, I’m revolutionizing the business card. Here’s how I’m thinking out of the box. You could spend $30 on business cards that do nothing or spend $0 to make a bitching contact card that will impress potential customers. Here’s how it works. Point your phone camera at the QR code to get my […]
Alex Hormozi – $100M Offer Unofficial Workshop for Solopreneurs on Feb 10, 2023
Dear Solopreneur, The most important business book you will ever read is “$100M Offers: How to Make Offers So Good They’ll Feel Stupid Saying No” – By Alex Hormozi It’s jam-packed with practical advice on how you can change your service from a commodity to a unique offering that lets you charge egregious amounts of […]
Charles Miller’s Secret to Copywriting Success – Give Till You Wanna Puke
“Give until it makes you feel physically nauseous.” – Charles Miller Hey Oakland Copywriters, Donovan Rittenbach here. This is his secret to success? You gotta be kidding. I feel SOOOOO much resistance to this idea, but… Charles is an authority. He has 44,000 followers on LinkedIn, writes amazing content and makes a very nice living. Then […]
Bay Area Copywriters – It’s New Word Wednesday – Anaphora
Dear Word Mavens, I have a scrumptious treat for you. Words are keys to moving the world. You didn’t know this word, but now you will and it will open up new and powerful possibilities. Imagine me reaching into my red toolbox and pulling out a bright shiny new word. This word helped a church raise […]
How I Trained My Brain To Write 235,000 Words In 2022 – My Unique Productivity Hack
Dear Productivity Fiends, How’d I write 235,000 words in 2022? Sorry, I’m nervous right now. I don’t usually share this personal stuff. Especially this secret technique I’ve shared with only a very few. My key to rock-solid consistency is a magic work ritual. I start every day doing the same thing, like drinking […]
Sell the Ticket, Not the Destination Using Gary Halbert’s Future Pacing
Fellow Copywriters, Gary Halbert was one of the great copywriters. He “gave away” a fool proof system for winning at blackjack. His whole sales letter was about how this was guaranteed to help you win big. All you had to do was send in a couple of bucks, and get on his mailing list. Then […]
The Four Forces Matrix is the First Step in Creating Your Content Strategy
Copywriters, the “Four Forces Matrix” will dimensionalize the key reasons why your customer will buy your product/service, or not. Ideally, your customer could give you these answers, but often these questions or concerns are subconscious. Let’s deep dive into your customer’s mindset and the motivational forces that drive them. Open up a spreadsheet. Create a […]
