Step By Step Guide – How To Build Your Sales Funnel and Content Engine

Your sales funnel is a marketing puzzle. Here are all the pieces you need to build a comprehensive buyer funnel. Please note: Your customer is going to make a buy decision before they speak with you. 1) Buyer Analysis – Your pro copywriter will guide you through this process. A) Analyze high-quality testimonials and reviews […]

Compete With Yourself To Achieve Great Things

Compete with yourself to achieve great things. I won National Novel Writing Month 7 years in a row.  All I had to do was write 50,000 words during November. This taught me an unrelenting discipline, and to stay ahead of the curve. If I just wrote 1,500 words a day, I’d stay on track. If […]

It Is In Giving That We Receive – An Unusual Perspective

I posted 250 days in a row on LinkedIn and Twitter and I learned it is in giving that you receive. But not in the way you think. At 30/post, I’ve spent 125 hours crafting my posts. That means I gave 3 forty hour work weeks back to the community. What did I receive? Feedback and […]

The 7 Deadly Sins are a Writers Best Friend

You should have seen that Black Beauty. Her curves were irresistible. You could sense her power chomping at the bit. I couldn’t take my eyes off that BMW i7. Greed. Sloth. Gluttony. Envy. Wrath. Pride. Lust. Also known as the capital vices or cardinal sins. Wow that’s good stuff. These are why we buy. They’re […]

Make Your Writing Musical

Do you know “She’ll be coming round the mountain?” It was the first song I remember learning. My grandfather taught it to me when I was 4.   Writing is best when it’s musical, but its hard to be lyrical.   Still, here’s a little chorus I wrote to “She’ll be coming around the mountain.” […]

Perfect Practice Makes Perfect – Vincent Lombardi

“Practice does not make perfect. Only perfect practice makes perfect.” – Vincent Lombardi For 40 some years, I said “practice makes perfect.” Then I heard this. Makes a lot more sense. It’s easy to practice poorly, and build bad habits. So now when I start practicing, I practice small and slow. Then I build up […]

Consistency Builds Character

I’m stumped. “I should post on this. No I should post on that.” It’s Friday morning and my brain’s ran out of coffee. I have so many ideas and yet none of them “will go viral”. I.e. get 11 likes. How about this? I’ve now posted to LinkedIn and Twitter for over 200 days in a […]

Every Web Project Should Start With A Discovery Phase

Don’t do free work when bidding on ANY web or copywriting projects. You are a consultant and should get paid for your time. Here’s why every web project should start with a paid discovery phase: 1) It is a small project that establishes trust with the customer. 2) You might find a huge surprise waiting […]

Fascinations – The Most Important Tool in a Copywriter’s Toolbox

Eddie Shleyner 🇺🇦 says Fascinations are the most important tool in a copywriter’s toolbox, so I did his micro course. I read 100 curated fascinations out loud, then over the course of 5 days I hand copied 20 of them and read them out loud. Total pages: 14 Fascinations should tease a value, embellish a […]

Copywriters Shift The Reader’s Perspective To Get Them To Buy

Lepidoptera. It means “scaled wing.” That’s the scientific name for butterflies. Why? They all have scales on their wings. Imagine how astonished I felt when I took this photo of a monarch butterfly wing under a microscope. Talk about MIND BLOWN. A couple of crazy things about monarch butterflies: They travel from Mexico to the […]