It’s Not Copywriting. It’s Copy Assembly.

Copy isn’t written. It’s assembled. So said Gene Schwartz, one of the most famous copywriters ever. What did he mean? He would research the heck out of his product, getting any information he could from any place available. And then he’d write his copy in an hour or two. How could he do that? Because […]

My AI Nightmare – Poor Design + Stupid People

“We Have Mind Reading AI” Claims Chinese Government. Based on three key metrics, PRC officials claim to be able to detect absolute dedication to the party. 1984 is going to be a comforting bedtime story when our real future comes for us. The deal is that we’re at the event horizon of a major change […]

Magic Pomodoro Altar – Destiny

You’ve heard of the Pomodoro Technique. It’s a method of time boxing and monotasking in which you focus on doing just one thing at a time to completion. Then you track the time. I’ve done it almost every day for the past 1265 days (3 1/2 years). But I made my own twist (so to […]

Theory of Mind – How Copywriters Read Customer’s Minds

Make more money. Read my mind. If a dumb little bird can do it, you can to. The thornbill imitates a chorus 1-4 other bird species sending up an alarm call that trick predators into thinking an aerial predator is nearby. Theory of mind. It’s when one creature guesses what another creature will do based […]

How to Win Friends and Influence People – The Golden Book

Few books have more practical wisdom than Dale Carnegie’s “How to Win Friends and Influence People.” Here are some key principles that are striking a cord with me this morning: #1: Don’t criticize, condemn or complain. #4: Become genuinely interested in other people. #5: Smile. #10 The only way to get the best of an […]

Leave Nothing to Chance – Practice Copywriting Every Day

Friends, I was practicing for a Toastmasters International Speech competition. I gave that speech more than 59 times. But that’s nothing. Al Gore gave his global warming talk over a thousand times. Why? To get every nuance and inflection and dramatic pause etched into his bones so when he got nervous, his training kicked in. […]

Why Bees Are One of My Fundamental Power Dots

Honey lasts 1,000’s of years. They’ve pulled it out of ancient Egyptian tombs and it was still good to eat. Honey is one of my power dots, part of a secret system I’ve developed to save the world. It’s so easy to use even the dumbest redneck can easily understand. It’s so fun to do […]

Write As If Speaking To a Caveman

“Always write as if speaking to a 6 year old.” We don’t write to show the world how smart we are. We write to communicate. Cave people had limited vocabulary, but they weren’t dumb. They had a deep instinctual drive that made them one of the most dangerous animals on the planet. Despite all our […]

Copywriting – The The Most Important Part of Your Website

Bit of a controversy here. I know not everyone will agree, but at least think about it. Here’s your website optimization checklist ranked by priority of revenue generation: 1) Copy – This is the fastest way to make your website more effective. This is why you get clicks and calls. 2) Content – Engaging content answers […]