Unseen Forces – How to Tap the Lizard Brain to Get Them To Buy

Unseen forces. They’re everywhere. Literally. 95% of your mind is subconscious. This is where you find the deep primal impulses that drive your life. In the 2000s, half of all Fortune 100 companies hired Clotaire Rapaille, author of “The Culture Code.” Why? To tap the 400 million old reptilian brain, the final decision maker. Based on his […]

Each Piece of Content Is an Piece of Virtual Real Estate

Creating these posts take time, so I stick them on my website and use them in my newsletter. If you publish something once, it becomes a piece of SEO content. That content could drive traffic for years to come. After you craft a social media post, don’t forget to save it. If it’s good you […]

How to Be a Fascinating Copywriter

Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs. Fascinate means “to bewitch.” I’ve hidden my “light under a bushel” for far too long. I hid to blend and belong. That’s what shapeshifters do. Like superheroes, they put on a disguise so they can live in the “normal” world. Dare to be who you are. […]

Simplicity Isn’t Simple

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci It’s easy to write a lot of words to explain something to a smart person. The true measure of the mastery of your craft is when you write a few words that can explain the same thing to a 2nd grader. Strive to write with the […]

It’s Not Copywriting. It’s Copy Assembly.

Copy isn’t written. It’s assembled. So said Gene Schwartz, one of the most famous copywriters ever. What did he mean? He would research the heck out of his product, getting any information he could from any place available. And then he’d write his copy in an hour or two. How could he do that? Because […]

My AI Nightmare – Poor Design + Stupid People

“We Have Mind Reading AI” Claims Chinese Government. Based on three key metrics, PRC officials claim to be able to detect absolute dedication to the party. 1984 is going to be a comforting bedtime story when our real future comes for us. The deal is that we’re at the event horizon of a major change […]

Magic Pomodoro Altar – Destiny

You’ve heard of the Pomodoro Technique. It’s a method of time boxing and monotasking in which you focus on doing just one thing at a time to completion. Then you track the time. I’ve done it almost every day for the past 1265 days (3 1/2 years). But I made my own twist (so to […]

Theory of Mind – How Copywriters Read Customer’s Minds

Make more money. Read my mind. If a dumb little bird can do it, you can to. The thornbill imitates a chorus 1-4 other bird species sending up an alarm call that trick predators into thinking an aerial predator is nearby. Theory of mind. It’s when one creature guesses what another creature will do based […]

How to Win Friends and Influence People – The Golden Book

Few books have more practical wisdom than Dale Carnegie’s “How to Win Friends and Influence People.” Here are some key principles that are striking a cord with me this morning: #1: Don’t criticize, condemn or complain. #4: Become genuinely interested in other people. #5: Smile. #10 The only way to get the best of an […]

Leave Nothing to Chance – Practice Copywriting Every Day

Friends, I was practicing for a Toastmasters International Speech competition. I gave that speech more than 59 times. But that’s nothing. Al Gore gave his global warming talk over a thousand times. Why? To get every nuance and inflection and dramatic pause etched into his bones so when he got nervous, his training kicked in. […]