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Why They Buy Deep Dive

Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines, emails, landing pages, pitch decks,

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How to Be a Fascinating Copywriter

Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs. Fascinate means “to bewitch.” I’ve hidden my “light under a bushel” for far too long. I hid to blend and belong.

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Why They Buy Deep Dive

Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines, emails, landing pages, pitch decks,

Read More