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Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines,
March 13, 2023
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Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines,
This is what it feels like to be at the end of fantastic copywriting. You can feel it in your bones. You know they have
Dear Marketing Mavens, I’m revolutionizing the business card. Here’s how I’m thinking out of the box. You could spend $30 on business cards that do
Dear Solopreneur, The most important business book you will ever read is “$100M Offers: How to Make Offers So Good They’ll Feel Stupid Saying No”
“Give until it makes you feel physically nauseous.” – Charles Miller Hey Oakland Copywriters, Donovan Rittenbach here. This is his secret to success? You gotta be
Dear Word Mavens, I have a scrumptious treat for you. Words are keys to moving the world. You didn’t know this word, but now you will
Dear Productivity Fiends, How’d I write 235,000 words in 2022? Sorry, I’m nervous right now. I don’t usually share this personal stuff. Especially this
Fellow Copywriters, Gary Halbert was one of the great copywriters. He “gave away” a fool proof system for winning at blackjack. His whole sales letter
Copywriters, the “Four Forces Matrix” will dimensionalize the key reasons why your customer will buy your product/service, or not. Ideally, your customer could give you
“Any sufficiently evolved technology is indistinguishable from magic.” – Arthur C Clarke First, there was fire. Then writing. Electricity. The steam engine. Computers. These are some
LinkedIn Creators, don’t make this mistake. When you walk down the street, do you go into every store? Of course not. And you only buy
The sole(soul) goal of copywriting is to connect and persuade others, to get them to do what you want. You do that by showing them
“Any sufficiently evolved technology is indistinguishable from magic.” –Arthur C Clarke First there was fire. Then writing. Electricity. The steam engine. Computers. These are some
I’m going to share a killer AI query that will give your copy an edge. But first… Successful writers use the words their audience use.
Unseen forces. They’re everywhere. Literally. 95% of your mind is subconscious. This is where you find the deep primal impulses that drive your life. In the
Creating these posts take time, so I stick them on my website and use them in my newsletter. If you publish something once, it becomes
Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs. Fascinate means “to bewitch.” I’ve hidden my “light under a bushel” for far too long. I
“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci It’s easy to write a lot of words to explain something to a smart person. The
Compete with yourself to achieve great things. I won National Novel Writing Month 7 years in a row. All I had to do was write
I posted 250 days in a row on LinkedIn and Twitter and I learned it is in giving that you receive. But not in the way
You should have seen that Black Beauty. Her curves were irresistible. You could sense her power chomping at the bit. I couldn’t take my eyes
Copy isn’t written. It’s assembled. So said Gene Schwartz, one of the most famous copywriters ever. What did he mean? He would research the heck
“We Have Mind Reading AI” Claims Chinese Government. Based on three key metrics, PRC officials claim to be able to detect absolute dedication to the
You’ve heard of the Pomodoro Technique. It’s a method of time boxing and monotasking in which you focus on doing just one thing at a
Do you know “She’ll be coming round the mountain?” It was the first song I remember learning. My grandfather taught it to me when I
Make more money. Read my mind. If a dumb little bird can do it, you can to. The thornbill imitates a chorus 1-4 other bird
“Practice does not make perfect. Only perfect practice makes perfect.” – Vincent Lombardi For 40 some years, I said “practice makes perfect.” Then I heard
Few books have more practical wisdom than Dale Carnegie’s “How to Win Friends and Influence People.” Here are some key principles that are striking a
Friends, I was practicing for a Toastmasters International Speech competition. I gave that speech more than 59 times. But that’s nothing. Al Gore gave his
Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines, emails, landing pages, pitch decks,
This is what it feels like to be at the end of fantastic copywriting. You can feel it in your bones. You know they have you in their sights and
Dear Marketing Mavens, I’m revolutionizing the business card. Here’s how I’m thinking out of the box. You could spend $30 on business cards that do nothing or spend $0 to
Dear Solopreneur, The most important business book you will ever read is “$100M Offers: How to Make Offers So Good They’ll Feel Stupid Saying No” – By Alex Hormozi It’s
“Give until it makes you feel physically nauseous.” – Charles Miller Hey Oakland Copywriters, Donovan Rittenbach here. This is his secret to success? You gotta be kidding. I feel SOOOOO much
Dear Word Mavens, I have a scrumptious treat for you. Words are keys to moving the world. You didn’t know this word, but now you will and it will open up
Dear Productivity Fiends, How’d I write 235,000 words in 2022? Sorry, I’m nervous right now. I don’t usually share this personal stuff. Especially this secret technique I’ve shared with
Fellow Copywriters, Gary Halbert was one of the great copywriters. He “gave away” a fool proof system for winning at blackjack. His whole sales letter was about how this was
Copywriters, the “Four Forces Matrix” will dimensionalize the key reasons why your customer will buy your product/service, or not. Ideally, your customer could give you these answers, but often these
“Any sufficiently evolved technology is indistinguishable from magic.” – Arthur C Clarke First, there was fire. Then writing. Electricity. The steam engine. Computers. These are some of the biggest landmarks in
LinkedIn Creators, don’t make this mistake. When you walk down the street, do you go into every store? Of course not. And you only buy from stores that have what
The sole(soul) goal of copywriting is to connect and persuade others, to get them to do what you want. You do that by showing them that their goals align with
“Any sufficiently evolved technology is indistinguishable from magic.” –Arthur C Clarke First there was fire. Then writing. Electricity. The steam engine. Computers. These are some of the biggest landmarks in
I’m going to share a killer AI query that will give your copy an edge. But first… Successful writers use the words their audience use. I did a word cloud
Unseen forces. They’re everywhere. Literally. 95% of your mind is subconscious. This is where you find the deep primal impulses that drive your life. In the 2000s, half of all Fortune
Creating these posts take time, so I stick them on my website and use them in my newsletter. If you publish something once, it becomes a piece of SEO content.
Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs. Fascinate means “to bewitch.” I’ve hidden my “light under a bushel” for far too long. I hid to blend and belong.
“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci It’s easy to write a lot of words to explain something to a smart person. The true measure of the mastery
Compete with yourself to achieve great things. I won National Novel Writing Month 7 years in a row. All I had to do was write 50,000 words during November. This
I posted 250 days in a row on LinkedIn and Twitter and I learned it is in giving that you receive. But not in the way you think. At 30/post, I’ve
You should have seen that Black Beauty. Her curves were irresistible. You could sense her power chomping at the bit. I couldn’t take my eyes off that BMW i7. Greed.
Copy isn’t written. It’s assembled. So said Gene Schwartz, one of the most famous copywriters ever. What did he mean? He would research the heck out of his product, getting
“We Have Mind Reading AI” Claims Chinese Government. Based on three key metrics, PRC officials claim to be able to detect absolute dedication to the party. 1984 is going to
You’ve heard of the Pomodoro Technique. It’s a method of time boxing and monotasking in which you focus on doing just one thing at a time to completion. Then you
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