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Why They Buy Deep Dive

Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines,

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How to Be a Fascinating Copywriter

Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs. Fascinate means “to bewitch.” I’ve hidden my “light under a bushel” for far too long. I

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Simplicity Isn’t Simple

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci It’s easy to write a lot of words to explain something to a smart person. The

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Make Your Writing Musical

Do you know “She’ll be coming round the mountain?” It was the first song I remember learning. My grandfather taught it to me when I

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Why They Buy Deep Dive

Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines, emails, landing pages, pitch decks,

Read More

How to Be a Fascinating Copywriter

Sally Hogshead’s book on branding, called “Fascinate”, is amazeballs. Fascinate means “to bewitch.” I’ve hidden my “light under a bushel” for far too long. I hid to blend and belong.

Read More

Simplicity Isn’t Simple

“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci It’s easy to write a lot of words to explain something to a smart person. The true measure of the mastery

Read More