Hi, I’m Donovan.
I help people live better lives by and make good decisions.
As a lifelong student of psychology, I have a passion for understanding what motivates people to buy or take action.
After starting three web-based software companies, and spending two decades as a web marketing manager, I realized:
Direct response copywriting is the most important skill in marketing, because it gets people to take action.
Clean code and nice design don’t sell people.
Direct response copywriting combines my favorite things (in no particular order):
Need a copywriter who’s focused on getting you results?
Need someone who understands why people buy and loves getting them to do it?
I use my 20+ years of marketing experience to write words that make people’s lives better.
In 1997, I graduated from CSUEB, in the first M.A. of Multimedia class in the world. Today few people even know what that term means, but it influenced me as a content creator, for better or for worse.
Back in the day, it was good to be a generalist. Now companies want specialists.
To avoid confusion, I limit what I showcase on this site.
But, the fact is I have a heck of a skill set that includes (in no particular order):
Looking for a true Master of Multimedia?
I’m uniquely adept at a wide range of skills.
Hire a pro who knows. Email me if you need a versatile professional to help you on your next project»