Perhaps you’ve heard, “Customers buy with emotion and rationalize with logic”.
But that’s oversimplifying what happens in the unconscious mind of your customer.
Research published in one of the leading scientific journals shows the unconscious mind makes decisions a full 10 seconds before the conscious mind decides to act.
Those 10 seconds are critical to whether you get the sale or not.
That means if you know how to influence what goes on in your prospect’s unconscious mind, you’ve now gained a huge edge…one that can help catapult your sales and profits.
I’m Donovan Rittenbach. I’m a copywriter, but people don’t hire me simply to write.
They hire me to think – to research, analyze, deduce, strategize…
And read between the lines of customers’ minds.
Called “neuromarketing” … it can give your business an unfair advantage.
For 17 years, I’ve used neuromarketing to deliver better results to businesses and non-profits. Now I’m ready to help your business sell more to the right customers.
Here’s how I’ve used neuromarketing to get better results:
“Donovan has been amazing to work with on our website project. [..]
He has been very professional and transparent throughout the whole process and has been incredibly responsive.
His attention to detail is also super impressive.
He exceeded our expectations, and we now have a go-to guy for all of our website needs moving forward.”
– Mekenzie Cronic, RedhouseUSA, Agency
“Donovan is a top-notch wordsmith. His process helped clarify my own ideas and articulate them clearly. He was very responsive to my requests and comments, and finished the job early. It was a pleasure working with him and I would work with him again. Highly recommended.”
– Andrew Scott, AI Entrepeneur
People call me the “Copy Doctor.”
With more than 27 years of experience in web marketing, I’ve done it all…including coding,
U/X design, SEO and now copywriting.
In fact, I’ve become somewhat obsessed with it.
That’s because, unlike clean code or pretty design, it’s the words on the page that get you results.
First, I assemble your copy building blocks.
I learn everything I can about your product and customers.
Next, I collect the exact language your customers use when talking about your product. Data sources include:
Then I create a detailed fears, frustrations, hopes, and dreams matrix.
This is where I look for opportunities to trigger your customer’s unconscious, including cognitive biases, hidden desires, and more.
40% of a campaign’s success depends on the quality of your offer. If we don’t craft a great offer, my copy won’t work very well. Essential elements include:
1) Desire – Let’s build a burning desire in your customer’s heart
2) Proven results – What results will customers get if they buy?
3) Price – Price seems straightforward but it’s not.
20% of campaign success is in copywriting.
Now that I’ve gathered all the building blocks, I can assemble your copy based on your brand voice.
Headlines – I spend a lot of time on this. If you don’t hook them, you can’t land them.
Persuasion framework – I weave my findings into a copywriting formula like Pain-Agitate-Solution.
I address all objections, make the offer value clear, and get customers the results they want.
Finally, I wireframe the copy for the designer.
Even top experts can’t accurately guess what will perform best.
The only way to know is to take the page live and run a split test.
I provide options to swap for testing and watch your site analytics.
I make adjustments if necessary.
You keep the winner, and maybe it becomes your new control.
“While the actual work is important, it’s the person’s attitude that’s important. Donovan has been and continues to be a great person to work with. […]
His work is stellar and he’s always open to feedback and also seeks feedback.”
– Conrad Abraham, Speechify
SEO gets you found, but words get leads and sales.
Just starting or need a complete site rewrite?
Let’s grab them by the eyeballs, establish your authority, and make lots of money.
Don’t have time? Go to the front of the line.
You have a specific goal, and have prepared all assets that we need to be productive.
You get my undivided attention for 7 hours.
Let’s do it!
I review your sales writing with you.
You get a video of my copy critique and a written report.
It includes battle-tested copywriting tips to help optimize your sales copy and get the results you deserve.
Includes usability suggestions too.
Tell me your needs and everything I need to know.
I’ll get back to you within 1 business day with next steps.